Merkur granted manufacturer license in Nevada, unveils Gaming Arts LLC acquisition

Merkur Gaming US, a subsidiary of the German-based Merkur Group, has been granted a license to manufacture and distribute its gaming products in the state of Nevada. The milestone grants Merkur access to one of the leading casino markets in the United States.

In addition, the Nevada Gaming Commission has approved Merkur’s acquisition of Gaming Arts LLC, a licensed Nevada-based gaming operator headquartered in Las Vegas and a strategic partner of the German gaming giant. It is anticipated that the transaction will close in early Q3 2025.

"This license represents a key strategic lever for expanding our international business and lays the foundation for a stable and successful long-term future for the entire Group," says Lars Felderhoff, Chairman of the Management Board of the Merkur Group.

The U.S. gaming market is not uncharted territory for the Merkur Group. The company was first awarded the coveted Nevada license back in 1998, but withdrew from the U.S. market in the early 2000s. Now, with its international sales and development brand Merkur Gaming, the group has once again garnered the approval from Nevada regulators to return "as an experienced and welcome participant in the market."

Michael Gauselmann, Chairman of the Supervisory Board of the Merkur Group, said: “With approval from Nevada, this moment serves to highlight and underscore the Merkur Group's legally compliant and forward-looking approach in all areas without exception."

In addition to obtaining the license, the approval for the acquisition of Gaming Arts LLC represents another pivotal key element for the Merkur Group in officially re-entering the North American market as a certified manufacturer. The purchase builds on the standing strategic partnership between the two companies.

“The close and constructive partnership with Gaming Arts LLC has significantly contributed over the past months to successfully establishing all necessary prerequisites for the licensing as well as the upcoming acquisition,” explains Felderhoff. "We are deeply grateful for the excellent cooperation."

The company describes applying for the Nevada license as "a logical step" in the Merkur Group’s intensified international expansion strategy. "Business conditions in our home market, Germany, have become increasingly challenging due to tightening regulatory frameworks. Nevertheless, together with the entire industry, we remain confident in the long-term prospects of the German gaming market," explains Felderhoff.

"Our many years of experience and our sustained success provide a solid foundation for intensifying our focus on international gaming markets and establishing the Merkur brand abroad," he added. "Our re-entry into the North American casino market will significantly accelerate the international growth of the Merkur Group and place it on an even more solid footing."