Hard Rock Bet launches Jackpot Season campaign in New Jersey

Jackpot Season has officially kicked off in New Jersey as Hard Rock Bet rolls out an 11-week campaign promising hundreds of jackpots and over $1.5 million in total payouts.

The promotion features up to 25 daily jackpots and a Big Sunday Jackpot each week, guaranteeing a minimum payout of $50,000. Throughout the campaign, Hard Rock Bet expects to award more than 2,000 jackpots to players across the Garden State.

"It's officially Jackpot Season on Hard Rock Bet, and we're calling all New Jersey players to Roll With Us for up to 25 daily jackpots and a Big Sunday Jackpot on our top-rated app," said Grant Williams, Hard Rock Digital's SVP of Casino. 

"We're looking forward to introducing New Jersey to the Jackpot Enthusiasts featured in our campaign while awarding over 2,000 jackpots and over $1.5 million in prizes during the next 11 weeks,” he added.

The season is already off to a winning start, with the first Big Sunday Jackpot claimed on April 20. A New Jersey player won $59,052.39 from a $1.40 spin on the popular Cash Eruption slot game.

The campaign features a mockumentary-style ad series created with agency 72andSunny New York. The ads introduce quirky “Jackpot Enthusiasts” and highlight the excitement of winning on the Hard Rock Bet app.

"Hard Rock Bet trusted us to take a big creative swing, and that partnership gave us the freedom to build something truly different in the iGaming space — something with personality, rewatchability, and heart,” Geno Burmester, Group Creative Director at 72andSunny New York.