ABRAJOGO and BiS SiGMA Americas forge partnership to boost Brazil’s iGaming sector

ABRAJOGO, one of Brazil’s leading iGaming and betting associations, has officially announced its support for the BiS SiGMA Americas event, solidifying their partnership to promote transparency and growth within the nation’s gaming sector. The upcoming BiS SiGMA Americas event, expected to be the largest in Latin America’s iGaming calendar, will take place from April 7 to 10, 2025, at the Transamerica Expo Center in São Paulo.

Witoldo Hendrich, President of ABRAJOGO, said: “We are very excited to be part of an event as significant as BiS SiGMA Americas. ABRAJOGO’s mission is to unite all market players and promote a space for dialogue and sustainable growth. Supporting an event like this reinforces our commitment to connecting the industry and building a solid future for gaming and betting in Brazil.” 

The 2025 BiS SiGMA Americas is anticipated to draw over 18,000 participants, including 300 exhibitors and 350 speakers. Attendees will explore key issues including regulatory developments, compliance, and global trends, to foster collaboration between private entities and government bodies.

“Having ABRAJOGO as an official partner of BiS SiGMA is both an honor and a milestone for the event,” said Alessandro Valente, co-founder of BiS SiGMA Americas. “The association’s involvement raises the level of discussions and contributes to creating a more stable and professional environment for Brazil’s iGaming and betting market. Together, we are ready to drive the industry forward and foster opportunities across the region.”

The alliance between ABRAJOGO and BiS SiGMA Americas comes as the Brazilian iGaming market rapidly expands, with new regulations emerging in 2024, ahead of the regulated sector's launch in 2025. As part of the partnership, ABRAJOGO members will have exclusive access to the event, including free entry to the exhibition.