25 - 26 September

Affiliate Leaders Summit to debut at SBC Lisbon, bringing over 5,000 representatives

Reading time 2:19 min

SBC is set to introduce the Affiliate Leaders Summit at the SBC Summit in Lisbon, its flagship event, which is expected to attract 25,000 industry professionals globally.

The dedicated Affiliate Leaders Summit builds on the success of SBC’s Affiliate Leaders initiative launched in 2021 and comes in response to increasing affiliate engagement at SBC events. Scheduled for September 25-26 at Feira Internacional de Lisboa, it will serve as "a crucial meeting point for affiliates and operators, bringing together 5,000 representatives from both sides in one location."

The Affiliate Leaders Summit will begin with an opening party on Tuesday, September 24, at the Ferroviário Rooftop Bar from 19:00 to 01:00, marking the first dedicated celebration for this new initiative. Networking will be a key focus, with opportunities to connect throughout the event.

Networking will be a central theme of the summit, with multiple occasions to connect throughout the days. In addition to regular evening parties, there will be an exclusive Affiliate Leaders VIP Dinner & Networking Party on Wednesday, September 25, at Kais Restaurante Bar, featuring a three-course dinner and complimentary drinks.

The expo floor will feature 150 booths from a diverse range of companies, including operator affiliate programs such as 247Partners, Betsson Group, Blaze, Boss Partners, Buffalo Partners, Growe Partners, Kaizen Gaming, Lala Stars, M88 Mansion, Melbet, N1 Partners, Novibet, PlayAmo, Safe Affiliate Programs, Solverde, Stake.com, VBet, and Wow Partners. The show floor will also have networking lounges, coffee bars, and food areas, providing ample space for business meetings and networking in a relaxed setting.

The summit will address challenges faced by affiliates, regulatory navigation, and markets. Attendees can also expect educational sessions covering topics such as acquisition and retention strategies, SEO techniques, listing fees, social responsibility, regulatory and technological outlooks, AI integration, and market entry strategies.

Rasmus Sojmark, CEO & Founder of SBC, stated: “At SBC, we have always recognized the pivotal role affiliates play within this industry, and the continued rise of digital platforms has only provided more opportunities for evolution and innovation within the sector.

"The goal behind the introduction of the Affiliate Leaders Summit was simple: to provide a meaningful platform for affiliates to efficiently network, and share ideas and strategies, whether it’s with operator partners or among themselves. I look forward to witnessing the amazing work and collaboration that this summit will undoubtedly foster.”

The Affiliate Leaders Summit will feature industry experts such as Jesper Søgaard (CEO & Co-founder, Better Collective), Johan Svensson (CEO, Raketech), Šimon Vincze (Responsible Gambling Projects Manager, Casino Guru), Richard Dennys (CEO, GameLounge), Manuel Stan (CEO, Catena Media), Jonas Warrer (CEO, Gentoo), Jamie Walters (CEO, QiH Group), Peter Gunni (CEO, Traffic Lab), Petra Zackrisson (SVP Growth, Better Collective), Sirp De Wit (CEO, Inovatiq Ltd), and Liliana Almeida (Head of Brand & Corporate Communications, Clever Advertising).

Affiliates registering for the Affiliate Leaders Summit will have full access to all aspects of the SBC Summit, including the Sports Betting, Casino & iGaming, and Player Protection Zones, as well as the Payment Expert Summit, ESI Lisbon, Media Headquarters, and the Super Stage at MEO Arena. This includes access to the expo floor, networking areas, parties, and conference content.

Operators and affiliates can apply for free passes to the event. Special passes granting access to all three core days of the event, including the exhibition floor, conference content, and evening networking parties, are available for a discounted price of €300 ($324.98).

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