Colombia stands out

1win Partners analyzes iGaming growth in Latin America

Reading time 1:42 min

1win Partners, the affiliate program of bookmaker 1win, shared an article where it analyzes the potential of affiliate marketing applied to the iGaming industry, a segment that is having sustained growth in Latin America.

In its report, the company estimates that the region represents 10% of the total global industry, which makes it an important element in the online gaming landscape. Within the region, Colombia stands out from the rest of the countries. In the coffee-growing country, the video game market generates revenues of over $417 million, and related businesses exceeded $1.2 billion last year. More than 60% of people in Colombia interact with some type of game.

Additionally, 1win Partners highlights the importance of affiliate marketing for the growth of iGaming in the region.

The company, through its affiliate program, provides different tools and resources to help its partners succeed. As explained in the report, 1win Partners focuses on the quality of the traffic sources, ensuring that the audience is related to the industry, and looking for those channels that are relevant to the audience.

Below, 1win Partners details how it develops affiliate marketing in the Latin American iGaming market

How we choose a partner

When choosing a partner for advertising integration, we consider factors such as the relevance of their traffic, the number of subscribers, and the interaction they have with them. Both the partner and their audience must relate to online gaming and gambling.

A key point is that the partner has different relevant sources where they can get more and better results, in addition to having the desire to generate revenue and the creativity to do so. Our strategy to attract and retain partners is to invite them to try the payment model and become partners of 1win Partners, so they can enjoy weekly and unlimited benefits, and they will see that there is no better casino with more favorable working conditions.

A tip for monetizing your audience

Looking for long-term campaigns is a great option as they are the most effective because audiences actively see ads for the same brand, product, or service, which builds trust and loyalty.

iGaming in Latam is a great opportunity for those looking to enter a dynamic industry. By partnering with a strategic affiliate program and following industry best practices, you can increase your chances of success and earn significant profits.

Want to know more about this growing sector? Subscribe to our YouTube channel and watch the video: Colombia Vlog, where we share with you our knowledge on Affiliate Marketing within iGaming through the voices of our expert leaders.

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