Strengthening Latin American foothold

Pragmatic Play broadens FullReto partnership with Virtual Sports integration

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iGaming content provider Pragmatic Play is doubling down on its Latin American expansion efforts through a strategic collaboration with Colombian operator FullReto.

Pragmatic Play is enhancing its existing partnership with the operator, enriching FullReto's gaming portfolio by incorporating a diverse range of Virtual Sports titles, complementing its existing catalog of over 300 Slots and Live Casino games.

FullReto will now feature a wide range of Pragmatic Play's games across three verticals, strengthening its gaming offerings.

Fantastic League, Greyhound Racing, and the motor racing-themed Force 1 are among the games now available to FullReto customers
as the operator looks to capitalize on the increasing popularity of Virtual Sports to consolidate its position in Colombian market.

"Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games," Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said.

"The deal not only emphasizes Pragmatic Play's desire to provide Colombian players with an exciting online gaming experience but also demonstrates the supplier's dedication to furthering its Latin American expansion."

"FullReto's continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience," Andrés Tamayo, General Manager at FullReto, said.

"The addition of Pragmatic Play's Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favorite games across a variety of verticals."

Pragmatic Play currently produces up to eight slot titles a month, while also delivering Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio, available through one single API.

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