IGT launches sports trading advisory services with Northern Waters Casino in Michigan

International Game Technology (IGT) announced Thursday that its PlaySports Trading Advisory Services Team has begun supporting sports betting in Michigan via a new services agreement with the Northern Waters Casino & Resort in Watersmeet.

In addition to now leveraging IGT PlaySports’ expertise for a range of trading-related services, Northern Waters has powered its sportsbook with IGT's platform and self-service betting technology since 2021.

"IGT PlaySports is Northern Waters's ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers," said John McGeshick, Lac Vieux Desert Northern Waters Casino & Resort, General Manager. 

"IGT PlaySports' comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience."

"The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory service. In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement," said Joe Asher, IGT President of Sports Betting. 

As part of Northern Waters' sportsbook enhancements, the casino plans to deploy IGT's PeakBarTop cabinets with Total Gaming software. The hardware boasts an ergonomic design and gives players the option to enjoy Game King video poker, slots, keno and sports betting from a single device and a single gaming wallet.