BetMGM inks exclusive partnership with Boldplay to bring new iGaming offerings to the U.S market

iGaming and sports betting operator BetMGM has signed an exclusive partnership with online gaming solutions provider Boldplay to bring the latter’s collection of slots, table games, virtual scratch and keno titles to the U.S. for the first time.

Currently, Boldplay Spins slot titles Toro Bravo, Gold Metal Ox and Cyborg City are available at BetMGM in Michigan. BetMGM plans to launch additional Boldplay titles in jurisdictions where the iGaming offering is live pending regulatory approval. 

Boldplay Spins and Superpot are the highlights of the partnership. Boldplay Spins features a unique twist on bonus spins where the reels spin both vertically and horizontally to create more winning pay lines. Boldplay Superpot, the brand's flagship jackpot, gives players of various bankroll levels a chance for big wins.

 

"BetMGM continues to create the best online casino experience for players built on a foundation of exclusive content from providers like Boldplay and in-house produced games from Entain," said Oliver Bartlett, Vice President of Gaming Product & Content, BetMGM. "Boldplay has enjoyed success overseas and we expect it to resonate with players in the States." 

Founded in 2019 in Gibraltar, the partnership represents a significant step in Boldplay's evolution from an up-and-coming studio to one of the industry's most sought-after software providers and extends its reach to the United States, according to an official statement.

"Boldplay is thrilled to announce that we're teaming up with BetMGM in an exclusive partnership that will see our games be made available in the U.S. for the very first time," said Valli Fragoso, CEO, Boldplay.

"By joining forces with such a prestigious operator, we'll be able to raise the profile of our brand in the country as we continue to expand and we're looking forward to what should be a hugely successful collaboration."

BetMGM's online casino is home to over 2,700 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. In 2023, BetMGM was named Casino Operator of the Year by SBC North America, EGR North America, Global Gaming Awards, and American Gambling Awards.