Latest iGB took place in February

iGB Affiliate among top 3% of international trade events, reveals research agency

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iGB Affiliate organizers announced that the expo has been rated among the best live events found across any industry sector globally, as revealed by Explori, an independent research agency that works with over 7,000 events and conferences around the world. 

The post-show research report stated that 93% of visitors to iGB Affiliate 2024 said they were likely to return next year when the show relocates to Barcelona, with 92% stating they were either fairly or very satisfied by the experience.

Alongside this, 97% of exhibitors and sponsors said they would be returning to participate in 2025, a response that places the brand in the top 3% of events surveyed by Explori with 95% of exhibitors confirming their overall satisfaction, placing iGB Affiliate in the top 5%.

In terms of overall brand perception, 88% of visitors and 89% of exhibitors agreed with the statement that "iGB Affiliate plays an active role in the growth and development of the industry."

The Explori research said: "iGB Affiliate is regarded as being a must-attend industry event for companies to create business opportunities and to expand their network." 

From a visitor perspective, iGB Affiliate was described as "hugely useful", offering a "mind-blowing" networking experience. Visitors were also impressed with the number, range, and status of exhibitors as well as the quality of the industry insights available from the content programme available at iGB Affiliate. 

Exhibitors are highly satisfied with the general organization of the event, and are impressed by "the high quality of visitors and the business-oriented nature of the audience," according to the research.

Naomi Barton, Portfolio Director responsible for delivering iGB Affiliate, said: "The Explori research provides clear, data-driven attendee insights and enables us to benchmark our performance across the entire events industry as well as in the iGaming sector where there is no such survey currently undertaken by other iGaming events.

"As a result of listening to our customers and doing our very best to address their business requirements/pain points, and exceed their expectations by providing solutions to their problems, the KPIs are really strong in this report," Barton added.

"We hold ourselves to high standards and what really interests me is constantly listening to customer feedback to work out how we can enhance the event experience, whilst also making this exhibition exceptional in terms of true business value and customer ROI."

The Portfolio Director noted that, overall, the iGB Events brand is in "extremely good health" as organizers prepare for July's edition of iGB L!VE - the last to be held in Amsterdam prior to its relocation to London in July 2025 - and January's iGB Affiliate, the first to be held in Barcelona alongside ICE.

The latest iGB Affiliate and ICE expos, held in February, were the last editions to be held in London - bidding the UK capital farewell with a record 52,345 gaming professionals attending both shows. 

The ICE unique attendance of 45,050 represented a 12% year-on-year increase, while iGB Affiliate registered a total of 7,295 unique visitors, an uplift of 27% on the previous highest, set at the 2023 show.

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