Partnership launched in 2021

Codere extends its partnership with Rayados as official betting partner

Reading time 1:50 min

Spain and Latin America online gaming operator Codere Online has announced the renewal and expansion of its sponsorship agreement as the Official Betting Partner of the Monterrey Rayados Football Club, with whom it first partnered in 2021.

After three years of collaboration, the operator and the Mexican football team have mutually agreed to deepen their relationship for another four seasons.

Alberto Telias, Chief Marketing Officer of Codere Online, stated: "We are happy and proud to extend our relationship with such an important institution as the Monterrey Football Club. It is the team that opened the doors to Mexican soccer for us and with which we have jointly developed our positioning in the Mexican market."

"Its great growth and results both in Liga MX and in other international tournaments have undoubtedly helped us consolidate our presence in the country, with today being one of the leading online gaming operators in the market. We are convinced that strengthening our relationship as we have been doing over the last few years will continue to help us in building the brand in Mexico."

On his part, Pedro Esquivel, Executive Vice President of Monterrey Football Club, stated: "It is a pleasure for us to continue the relationship with an international brand like Codere, which undoubtedly will help us to continue growing and achieving our goals."

"We continue to bet on long-term alliances with commercial partners who share our values and objectives, so we thank Codere for their trust and are confident that great things will come for the future." 

Through this partnership, Codere's logo will maintain its placement on the front of Monterrey Football Club's jersey, along with being featured in various other club spaces. Furthermore, the collaboration will continue creating new initiatives and deliver "exclusive experiences" for fans.

A new aspect of this agreement will see Codere also become the Main Sponsor of the women's team, Rayadas. The operator says the designation is part of its commitment "to continue supporting women's empowerment both on and off the field."

Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, stated: "Joining the women's team was one of our set goals and a pending task we had. At Codere, we firmly believe in promoting women's sports, as we have demonstrated over the past years through various initiatives in the countries where we operate."

"It is an honor and a responsibility to join as the Main Sponsor of Rayadas and to continue strengthening our relationship with a powerhouse like Monterrey Football Club, renowned for its robust structure in sports, professionalism, and unwavering community support." 

To celebrate this renewed partnership between Codere Online and Rayados, the Nasdaq Tower in Times Square, New York, illuminated with an advertisement projected every hour throughout the day. 

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