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Sportradar names Felippe Marchetti as Integrity Partnerships Manager in Brazil

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Sportradar has announced the appointment of Felippe Marchetti as Integrity Partnerships Manager in Brazil, a move that comes as the global sports technology company continues to scale its integrity services team in Latin America.  
In this role, Marchetti will lead the strategic development of Sportradar's Integrity Services in Brazil, identifying business opportunities to increase the company's integrity partnerships in the market, and work closely with Sportradar's Brazil-based integrity analysts. 

Additionally, he will oversee Sportradar's integrity relationships with the Brazilian Football Confederation (CBF) and the South American Football Confederation (CONMEBOL), as well as other clients in the region.   
Andreas Krannich, Sportradar EVP, Integrity, Rights Protection, and Regulatory Services, said: "As the sports betting market regulates in Brazil, the need for robust and resilient integrity services has never been greater. I'm excited to have Felippe join our team to oversee our work in Brazil and lead our efforts to safeguard the integrity of competition in this growing market."   
Bringing more than a decade of experience in sports governance, Sportradar calls Marchetti "a widely recognized expert in integrity services and sports anti-corruption measures." He completed a Ph.D. and Post-PhD at Universidade Federal do Rio Grande do Sul focused on the threat match-fixing poses to Brazilian sport.

Prior to joining Sportradar, Marchetti served as a researcher for the Brazilian Ministry of Sport and as an independent sports integrity consultant deeply embedded within the LATAM sports industry. 

Earlier this month, in an exclusive interview with Yogonet, Sportsradar Regional Sales Director LATAM Mateo Lenoble shared insights into the company's offerings ahead of the recently concluded ICE London event. 

"Advances in technology are really propelling the betting industry forward. We said at the beginning of 2023 that AI would continue to drive true innovation and for Sportradar, last year was all about Computer Vision. Taking the technology from an innovation project to the stage we're at now incorporating it into our core products and services, it’s having a real business impact," Lenoble said.

"Looking at the year ahead there's going to be increased application of the technology. It's enabling us to collect a deeper level of data, which we're using to power the next generation of betting products for clients. As already mentioned here, augmented streaming uses this deep data."

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