Novomatic expands reach in the US HHR market via deal with 1/ST Technology's subsidiary PariMAX

Global gaming group Novomatic and 1/ST Technology's subsidiary PariMAX, a historical horse racing platform provider powered by 1/ST Technology's AmTote pari-mutuel technology, have announced a joint development partnership. According to a press release, the partnership will bring Novomatic's portfolio of titles to new markets on PariMAX's historical horse racing platform in the U.S."

Furthermore, Novomatic and PariMAX aim to pursue other markets outside the U.S., subject to regulatory, technical, and commercial feasibility, "leveraging Novomatic's extensive, worldwide production facilities and distribution channels," the company noted.

Rick Meitzler

Rick Meitzler, CEO of Novomatic Americas, commented: "We are pleased to work with PariMAX to be able to offer our library of games to new customers, through the historical horse racing platform. This fantastic partnership will enable us to open new markets as well as to grow our business in this segment."

Paul Williams

For his part, Paul Williams, CEO of 1/ST Technology, added: "We are happy to partner with NOVOMATIC to bring some compelling new offerings to historical horse racing abroad and domestically."

"Together we can continue to prove that fully leveraging pari-mutuel wagering and horse racing content can succeed in growing the market for the benefit of the horse racing industry," he concluded.