Pragmatic Play inks multi-vertical deal with Peruvian operator Betara

In addition, Betara customers will be able to enjoy Virtual Sports content, with live football, greyhound, and horse racing with 3D renderings of each one of the events.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We’re thrilled to take all three Pragmatic Play verticals to new audiences in Peru with our latest partner, Betara. The strength in our content is crucial in continuing this upwards trajectory as we continuously expand across LatAm.”

Victor Arias, Vice President of Latin American Operations at Pragmatic Play

Daniel Vargas Aguilar, Marketing Manager at Betara, said: “We are delighted to welcome Pragmatic Play’s vast multi-vertical array to our platform as we cement our standing in delivering the highest quality online casino experiences to the Peruvian market.

“We anticipate a fantastic reaction from our audience to this new content with Pragmatic Play’s award-winning portfolio that has proven a hit with players worldwide.”

Pragmatic Play currently produces up to eight online slot titles a month, while also delivering Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio, available through one single API. 

The latest agreement comes as the supplier keeps expanding its portfolio. Pragmatic Play last week announced the release of its latest slot, called Pirates Pub. The game, which challenges players "to sail to unknown waters," aims to capture the thrill and theatrics of pirate life.