KingMakers' betting brand

Nigeria's BetKing goes live with EveryMatrix's online gaming CasinoEngine platform

Reading time 1:04 min

KingMakers’ betting brand BetKing has gone live with EveryMatrix's CasinoEngine, giving Nigerian players access to the casino content library through a single integration. EveryMatrix’s iGaming platform will aim to grow BetKing into a "world-class, multi-vertical, digital entertainment" experience with access to a large portfolio of games.

BetKing will integrate JackpotEngine and BonusEngine to further boost the gaming experience through flexible and configurable jackpot customization and a variety of player reward and bonus management features.

EveryMatrix notes that Nigeria’s total onshore online betting and gaming gross win for 2023 is estimated to be €560 million ($599 million), according to H2 Gambling Capital, with the onshore market predicted to double in three years.

Stian Enger, Head of CasinoEngine, EveryMatrix, said: “The sky’s the limit in terms of potential for BetKing and we’re very excited to go live and accelerate the brand’s casino growth in the months and years to come."

The brand has leading sports betting market share and I’m confident that in a short space of time the same will be said for casino thanks to the power of CasinoEngine and its best-in-class acquisition and retention capabilities.”

Lauren Holder, Head of Gaming at KingMakers, said: “From signing the deal six months ago to going live has been a very smooth process and it’s been a pleasure working with our partners at EveryMatrix."

The Nigerian and wider iGaming African market is an area we believe has huge promise and, together with EveryMatrix’s leading productivity platform and the wide variety of flexible content options and revenue-boosting functionality it offers, we believe the opportunities are endless.”

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