Italian gambling company Lottomatica announced Wednesday that it has become the first in the world to launch Stats Perform's new live streaming features Instant Highlights and Smart Stats Overlays for tennis through its brands Goldbet and Better.
Stats Perform announced earlier this year that tennis is the latest sport with their new video features for bettors, following football. Paolo Manzo, Sportsbook Director Betting & Digital in Italy for Lottomatica, stated: "The next generation of live streaming has arrived on the goldbet.it and better.it sportsbook."
He added: "We focus relentlessly on enhancing the customer experience and Instant Highlights and Smart Stats Overlays from Stats Perform are powerful tools helping us make every live sports stream more entertaining and more valuable for our customers."
"We're proud to be the first sportsbook in the world to offer highlights and overlays for tennis live streams – a really important sport for our customers."
Goldbet and Better also become the first operator in Italy to offer Stats Perform's new Smart Stats Overlays feature for live video of football matches, alongside the Instant Highlights functionality for the sport.
Stats Perform's Instant Highlights enables bettors to re-watch key match events like goals, shots on target, red cards, and more while a match is in play. The product is featured in live streaming competitions like LaLiga, Ligue 1, Brazil Serie A, plus WTA and Australian Open tennis, and more.
Smart Stats Overlays provides Goldbet and Better bettors with real-time Opta betting stats on-screen, including expected goals, live win probability, player and team shots, fouls, corners, and more, displayed seamlessly over the top of Stats Perform's football and tennis live streams.
Both Instant Highlights and Smart Stats Overlays are available through Stats Perform's plug-and-play Content Player Pro, or an API for custom product development.
Andrew Ashenden, Stats Perform's Chief Betting Officer, noted: "The growth in bettor entertainment and user retention from Instant Highlights and Smart Stats Overlays is what the sports betting industry has long needed from the live streaming experience."
He added: "We are proud to share a joint vision with Lottomatica on the role these features have in making sports betting more entertaining."
Vincenzo Zeppillo, Director of Betting for Southern Europe at Stats Perform, said: "We're delighted to help Lottomatica be the first to bring such a high level of sports entertainment to their tennis customers and confident Instant Highlights and Smart Stats Overlays will be a huge success, as they are for football".
Stats Perform's Bet LiveStreams portfolio includes Spain's LaLiga, Italy's Serie A, France's Ligue 1, and over 60 other football competitions. Tennis live streaming coverage includes the WTA, Wimbledon, and the Australian Open. Bet LiveStreams also provides live streams for basketball, cricket, ice hockey, darts, and more.