Strategic partnership

Aristocrat's RMG division Anaxi inks deal with BetMGM to provide its iGaming content in North America

Cath Burns, Executive Vice President of Anaxi; and Matt Prevost, Chief Revenue Officer of BetMGM.
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Aristocrat's online Real Money Gaming business Anaxi announced Thursday a strategic partnership with sports betting and online gaming operator BetMGM. Under the terms of the agreement, gaming content from Aristocrat will first be available via BetMGM online casino.

Cath Burns, Executive Vice President of Anaxi, said: "We are thrilled to be collaborating with BetMGM as Anaxi reimagines the world's greatest gaming content online. This is the first content release for Anaxi, and we look forward to continuing to innovate and create online gaming experiences that entertain our partners and players."

Matt Prevost, Chief Revenue Officer, BetMGM, commented: "We are honored to be the first operator in North America to offer Anaxi's world-class content. Partnering with Anaxi to provide some of Aristocrat's most iconic games supports our goal of making BetMGM online casino the best destination for players."

In February 2022, Aristocrat announced that it would be establishing a combined online Real Money Gaming and Customer Experience Solutions business, and in October, it announced Anaxi as the new name and brand for this emerging business.

As part of Aristocrat, Anaxi brings a portfolio of content, technology, and creativity to the iGaming industry. "The talents of its global content studios and Customer Experience Solutions (CXS) team powers Anaxi's connected experience, creating a destination where players can enjoy the excitement of real money gaming with confidence," the company stated.

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