Amid FIFA World Cup

Real Luck Group's Luckbox sees record player and handle growth in November

Real Luck Group CEO Thomas Rosander.
Reading time 1:34 min

Real Luck Group’s Luckbox announced Thursday its fourth consecutive month of record player growth. The operator, which provides real money esports betting, sports betting and casino games, has also seen early encouraging trends in handle growth of over 50%, compared to its previous record-breaking month of October, prior to the Luckbox’s largest sportsbook launch during the FIFA World Cup. 

Real Luck Group CEO Thomas Rosander stated in a press release that the company is “pleased with the trajectory” of its progress as it enters the fourth month of its player acquisition growth plan

We expect our sportsbook to benefit from the World Cup, one of the largest global sports wagering events, which is expected to see over $100 billion in wagers placed, according to industry sources," the executive said.

“Our player growth along with early indications of increasing Handle data, and certain KPIs validates that our growth strategy is on track," he concluded.

Last month, Real Luck Group rejected two proposals from Bragg Gaming co-founder Adam Arviv, as they were deemed “inconsistent” by the firm. One of them called to sell the business and another to wind it down. 

Arviv was described by Real Luck Group as an “activist investor.' The first proposal was for a merger with a “private gambling company,” which would have valued Luckbox at CAD 0,09 per share, slightly below the CAD 0,10 per share it closed on October 27, the day in which Real Luck Group announced the rejection.

Luckbox claimed that Arviv then “appeared to have changed his mind,' proposing a wind-down of Luckbox. The operator said in its proposal was “ignoring the group’s now finished platform and growing player base.” Luckbox said Arviv 'appears to have recently acquired shares of the company' and has not indicated his level of ownership.

Back in September, Real Luck Group announced growth in Key Performance Indicators (KPIs) since entering its new customer acquisition phase in August this year. According to the group, Net Gaming Revenue grew 144% during that period and total player deposits grew by 197%.

These first data points mark “a successful” transition of the company to its next growth phase of customer acquisition, which was first communicated at Real Lucky Group’s annual general meeting on August 11. The early operational data and strong balance sheet support management guidance for profitability exiting H1 2023, the business noted.

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