Caesars Sportsbook names Vince Vaughn as the face of its iGaming platforms

Caesars Sportsbook & Casino has appointed actor Vince Vaughn as the face of its iGaming and casino platforms. Starring in a new role as the "Sultan of Slots and the Ruler of Roulette," Vaughn will appear in upcoming marketing campaigns, promotions, and social media content, in addition to becoming a part of experiences and events for Caesars Rewards members 

Sharon Otterman, Chief Marketing Officer of Caesars Digital, said: "Vince Vaughn is the ideal Prince of our iCasino brand. Prince Vaughn represents the entertainment and experience that our customers have with our app."

Vaughn makes his debut in a star-studded spot, "Full Caesar," alongside actor and comedian JB Smoove and the "legendary first family of football," the Mannings (Archie, Cooper, Eli, and Peyton). Now airing, the spot features the group having a "typical" Caesars experience: enjoying a Caesars Rewards meal with friends and family at a Caesars Rewards location.  

Furthermore, Vaughn will also work to highlight the Caesars Sportsbook & Casino app’s integration with its rewards offering, features, payouts, and ways to enjoy classic and new casino games, including slots, roulette, and blackjack.

"Working with Caesars is special for me," said Vaughn. "With my long history of love for Las Vegas and gaming, I am excited to be part of the royal family with Caesar and Cleo."

This partnership builds upon the already-established relationship between Vaughn and Caesars, which most recently saw the actor serve as the Celebrity Master of Ceremonies at the 2022 World Series of Poker that was held in July.

Caesars Sportsbook & Casino is currently live in 27 states and North American jurisdictions—19 of which are mobile and five of which offer iGaming.