Technology provider for lottery systems Abacus Solutions announced Thursday the acquisition of Playport Gaming System’s mobile and digital gaming platform, including all current contracts and business interests, in a move set to expand Abacus' Lottery Everywhere platform.
According to the announcement, the merging of Abacus’ and Playport’s technology platforms is set to yield a robust and turnkey digital omni-channel instant-win gaming solution "to lotteries around the globe to expand their sales touch points and channels."
Abacus CEO Simon Butler commented: "We believe the addition of Playport’s digital platform to Abacus’ Lottery Everywhere product offering strengthens our position in the market and will be a great success. We envision this new gaming amenity will open up a market of thousands of new points of sale for digital games for our lottery customers, bringing incremental sales to our lottery customers and allowing players to buy tickets in a very convenient and simple manner."
"We believe the future of lottery lies in the integration of both the lottery and retailer systems to enable frictionless purchase and gameplay everywhere lottery is sold and we have the full breadth of products to deliver the future today," the CEO further added.
Playport's instant-win game platform and “Games2GoTM” buy now - play later capability allows players to purchase and redeem instant-win games through their mobile phone, utilizing Abacus’ integration into the retail ecosystem. "The instant-win games can be revealed anywhere, anytime," notes Abacus.
By digitizing the play experience, Abacus will expand its in-lane program to provide the opportunity to strengthen the player relationship via targeted marketing campaigns and retailer or lottery-branded games, the company claims.
Playport Chairman Bob Kaminski added: “We are excited to join forces with Abacus in presenting an expanded lottery platform for both in-lane retail and online consumer digital gaming products. Abacus’ proactive expansion of their lottery solutions footprint in North America and globally will greatly accelerate the adoption of the Playport mobile gaming products. “