October 10-13

Play'n GO to make its G2E Las Vegas debut next week as it eyes North American expansion

2022-10-05
Reading time 2:20 min

iGaming entertainment supplier Play’n GO is set to make its debut in Las Vegas next week by exhibiting at the upcoming Global Gaming Expo (G2E) edition, to be held October 10-13 at The Venetian Expo. The Swedish company’s presence at the event comes after Play’n GO began operations on the North American market earlier this year, through launches in Ontario and New Jersey, in addition to a recently acquired license in the state of Michigan.

The business said it will “share its story of regulated market success” with attendees at the expo, with the launch of the brand campaign Stories Start Here. The supplier will be exhibiting at the gambling mecca for the first time, where it will focus on its “unmatched content portfolio with compelling narratives, unparalleled release cadence, and commitment to responsible gaming.” 

Johan Törnqvist, CEO and Co-Founder of Play’n GO, said: “We think that the story of Play’n GO is a compelling one, and we’re excited to share it with everyone in Las Vegas. The culture and people within our business are what drives us every day to create great entertainment.”

“Our focus on who we are and what we believe in has been part of a phenomenal success story for almost 20 years in Europe,” he further noted. “But while we continue to grow our existing business, it’s time to go all-in on North America.”

Play’n GO’s portfolio of more than 300 titles has propelled the company to be “the number one slot supplier to regulated markets in Europe,” the provider says, with games such as Book of Dead, Tome of Madness, and Reactoonz being “firm favorites of players the world over.” The smash hit Book of Dead, released originally in 2016, is still the number one online slot game in Europe, and recently made its US debut in New Jersey in September, the business notes.

Magnus Olsson, Chief Commercial Officer at Play'n GO, added: “Play’n GO is already well known around the industry for having the best content for both acquisition and retention, but we bring so much more to the table than just the world’s most popular online slot games.”

My team and I are looking forward to showcasing how we work closely in partnership with operators to help them achieve their business goals by harnessing the power of the expertise that Play’n GO has built up over the past 20 years at the forefront of iGaming,” added Olsson. “G2E is the perfect opportunity and we can’t wait.” 

The Stories Start Here campaign “will shine a new light on the Play’n GO story” at G2E: from building casino games for mobile phones “before the iPhone even existed” to now nurturing a collaborative culture of Play’n GO staff across the world “who write new chapters in our story every day,” the supplier explained.

Ebba Arnred, CMO and Co-Founder of Play’n GO, added: “There may be some in the US gaming market in particular who haven’t heard a lot about Play’n GO – yet. Our mission is to ensure that that will not be the case when everyone leaves Las Vegas, and we aim to continue to tell our story post-Vegas too. In many ways, our North American story starts here.”

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