Booth #4233

SUZOHAPP to permiere three new sports betting devices at G2E Las Vegas

2022-10-05
Reading time 2:05 min

SUZOHAPP announced Thursday it will be exhibiting at G2E Las Vegas 2022, which will take place October 11-13, at the Venetian Expo. At booth #4233, the manufacturer and distributor will showcase its new products.

In a press release, the company announced it will be presenting the SBT-750, a "fully immersive and inclusive betting experience that is ADA accessible and designed to create a sportsbook stadium-like feeling for everyone."

Additionally, SUZOHAPP is launching a handheld betting device for operators, designed by retail industry veteran Elo Touch Solutions, that allows bets to be placed in cash with an employee and prints a bet slip on site. The company says it is "perfect for stadiums or bars."

Lastly, SUZOHAPP is releasing the SBT-500+, an updated model of the cashless terminal SBT-500, that includes cash acceptance with a bill validator and cash box matching the dimensions of existing video poker machines for an easy swap, "allowing customers to continue that in-play betting anonymously with cash."

Todd Sims, Vice President of Sales America, said: "The sports betting market has high growth potential. In Europe, almost 70% of sports betting revenue is from in-play bets. In the US, in-play betting is the industry’s greatest opportunity. At this year’s G2E, we will be launching three new additions to our sports betting ecosystem, aimed to encourage that in-play betting in retail settings by creating a betting atmosphere reflective of the location that customers want to be in."

Last year, SUZOHAPP launched its sports betting lineup to help sportsbooks make "a seamless transition" to the retail space. With over 60 years in the gaming industry, SUZOHAPP is a primary supplier to casinos, sportsbooks, and OEMs. "We aim to be the trusted hardware partner for gaming machine and sports betting kiosk manufacturers and operators," Sims added. "Not only can we provide a multitude of peripheral components but we actually have full turnkey solutions and customized full-service designs."


Todd Sims

"For us, it's all about how we can help our customers maximize on in-play betting in retail settings and encourage the social experience. We designed our new devices to help capture that, and that's what we're most focused on at this show. We are very excited to premier our new products at G2E this year so be sure to stop by booth #4233 to see them in action!" he concluded.

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