Sportradar and Hard Rock Digital announced Wednesday a multi-year partnership for Sportradar to deliver its global portfolio of live streaming sports content to power Hard Rock Sportsbook's new in-app Streaming Hub.
Hard Rock Sportsbook players now have an in-app betting and live streaming experience with access to more than 150,000 contests from 392 sports properties, including the National Hockey League (NHL), Spanish soccer's Copa del Rey, Germany's Bundesliga, Chinese and German basketball leagues, Polish Table Tennis Elite Series, International Tennis Federation (ITF), and Association of Tennis Professionals (ATP).
Michael Gandolfo, Group Head, Regional Sales, Sportradar, said: "With the increase of mobile and growth of in-play sports betting in the US, live streaming has become more important than ever. By providing our extensive portfolio of content, Sportradar has met that challenge and will enable Hard Rock Sportsbook to enhance its product with an even more engaging and entertaining customer experience."
🤝 Sportradar x @HardRockDigital— Sportradar (@Sportradar) September 21, 2022
Per this multi-year partnership, we'll deliver our global portfolio of live streaming sports content to power Hard Rock Sportsbook’s new in-app Streaming Hub.
Read more: https://t.co/W5xwvhT81k pic.twitter.com/pQ6tDZurSR
Matt Primeaux, President of Hard Rock Digital, said: "Hard Rock Sportsbook's new Streaming Hub is one of several recent innovations that demonstrate our commitment to building the best sports-betting product in the market and delivering the 'Hard Rock experience' to our players anytime, anywhere."
"With Sportradar's worldwide sports properties, this streaming content represents always-on entertainment and provides our players with a dynamic live betting experience through our app," he concluded.
Through the utilization of Sportradar's data and content solutions, Hard Rock Sportsbook "has been able to rapidly expand its presence and build a differentiated product experience in the crowded US sports betting market," the company said.
The new deal between Sportradar and Hard Rock Sportsbook builds on their existing partnership which previously included pre-match and live betting services and content solutions, which are "purpose-built to drive deeper fan engagement as well as customer acquisition and retention."
Earlier this month, Yogonet held an exclusive interview with Sportradar's Mateo Lenoble, Sales Director for LatAm on the company's ad:s service, an omnichannel, digital marketing agency focused on sports fan engagement. "Since Sportradar launched ad:s in 2019, we’ve supported more than 100 sportsbook operators to deliver marketing efficiently," Lenoble told Yogonet.