Amid AGA's Responsible Gaming Month

FanDuel expands responsible gaming efforts with first Play Well Day; partnership with boxer Amanda Serrano

Amanda Serrano, FanDuel's new responsible gaming ambassador.
Reading time 3:39 min

Within the framework of the American Gaming Association's Responsible Gaming Education Month, FanDuel Group announced Tuesday it has held its first company-wide Play Well Day to introduce a series of additions to its responsible gaming initiatives. 

Within the Play Well Day agenda, FanDuel made several major announcements regarding its responsible gaming program. First among them was the expansion of its ambassador program. 

“FanDuel is proud to announce that its first RG ambassador, Craig Carton, has agreed to a new multi-year extension to continue as a FanDuel Responsible Gaming Ambassador,” the company stated. As part of the expanded partnership, Carton, a radio and television personality, will kick off the "FanDuel/Craig Carton College Tour" with stops at campuses beginning this fall.

"I am excited to continue working with FanDuel on raising awareness and advocacy for problem gambling," said Carton. "Our first year together focused on training and identifying ways to better protect customers through advocacy. Moving forward, speaking to young adults about my story and how they can learn from it is something I'm incredibly passionate about."

Additionally, the company unveiled a renewed partnership with seven-division boxing champion Amanda Serrano. In addition to sponsorship of Amanda's fights, she has joined Carton as the company's newest responsible gaming ambassador.

Serrano will film a series of responsible gaming public service announcements in English and Spanish to better serve FanDuel's customers, and “will look to unify all of the featherweight titles on September 24 at Manchester Arena in Manchester England.”  

FanDuel's new Ambassador will defend her WBC, WBO and IBO featherweight titles against IBF featherweight champion Sarah Mahfoud live on PPV. The continued sponsorship is integrated across the FanDuel site and Amanda's social channels and will include FanDuel's logo on Serrano's trunks and personal appearances for her next three fights.

"I am delighted to be joining FanDuel and Craig as a Responsible Gaming Ambassador," said Serrano. "I appreciate how serious the team at FanDuel takes this issue, as it's one of personal importance to me. Being able to use my platform to advocate to sports fans a play well lifestyle is something I'm proud to be a part of."

As members of the FanDuel Responsible Gaming Team, Serrano and Carton will play an active consulting role with FanDuel's RG operations and customer service teams and produce content that encourages customers to play within a budget and to never chase losses. They will also work to encourage greater adoption of FanDuel's responsible gaming tools including wager, deposit, and time limit technology, which helps customers manage their play safely.

Adam Warrington, Vice President of Responsible Gaming at FanDuel Group, stated: "The opportunity to continue our partnership with Craig while also welcoming Amanda to our Responsible Gaming Ambassador team will allow FanDuel to connect with more consumers about our beliefs around how to play well. We're proud to further our commitment to developing programs, partnerships, and tools that aim to make a tangible difference in responsible gaming." 

Also as part of Play Well Day activities, employees for Flutter -FanDuel's parent company- across the globe gathered at an employee-only event featuring company and industry leaders discussing the everyday role each worker plays in creating a culture that embraces safer play.

To further support Responsible Gaming Education Month, FanDuel Group will also make a $100,000 donation to the International Center for Responsible Gaming (ICRG), supporting research designed to understand gambling behavior in order to determine areas of potential harm to mitigate risk and improve responsible gambling programs.

Arthur Paikowksy, ICRG President, stated: "I continue to be impressed with FanDuel's efforts to promote Responsible Gaming. The company is making important strides in raising awareness of safer play. Their donation to ICRG is important to advance critical research in the months and years to come."

FanDuel will continue with its responsible gaming advertising campaign built by FanDuel's internal creative team. The multi-media campaign titled "The System" will continue to air throughout the year backed by a significant media investment. 

The Play Well initiative is described as a core pillar of Flutter's global sustainability strategy, the Positive Impact Plan. Focused on leveraging universal principles to promote responsible gambling across global markets where Flutter operates, the Group has set a goal for 50% of online customers globally to be using a safer gambling tool by 2026.

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