SOFTSWISS announced Tuesday it is entering the esports industry and unveiled that CS:GO commentator Kostya Sivko will become the company's brand ambassador. The business has described the collaboration as "an excellent chance for an award-winning online casino and sports betting software provider to realize innovative projects in this field."
Sivko is a commentator with almost a decade worth of experience in esports. Notably, he has commentated 12 times at the CS:GO Major Championships, a major esports industry event. He has also worked for the top CIS studios and international championship venues, a press release states.
In 2020 and 2021, the esports community named him the best commentator in the industry, SOFTSWISS explains. The new ambassador has previously worked with betting companies, some of which are SOFTSWISS clients.
"Kostya's knowledge of iGaming and its audience, as well as his extensive experience in esports betting, give him an understanding of the online gambling industry that promises a fruitful and creative collaboration between SOFTSWISS and the commentator," the company wrote in a press release.
SOFTSWISS welcomes @LeniniwTv – the famous esports commentator – as Brand Ambassador! We’re excited to start working together as part of this ace partnership!— SOFTSWISS (@softswiss) August 29, 2022
Read more: https://t.co/dZuunceNYr pic.twitter.com/8ui42JABXm
SOFTSWISS described this as a "unique chance" to expand its presence in the esports vertical. Working with the brand ambassador will allow the company to get to know the market better, discover its key figures and assess further market opportunities; as well as to generate content that resonates with the esports community.
Kostya Sivko said: “I found esports interesting because of the competition's live component in the virtual world. When I came into the industry, there were no signs that it would reach today's scale."
"However, I loved what I did and tried to grow. I am confident that my experience in commenting and streaming, as well as my understanding of the esports audience and the iGaming scene, will help me in this partnership. This is an opportunity to go outside the box and find new ways to be useful – both to the esports community and SOFTSWISS," he concluded.
The commentator plans to create content such as weekly podcasts, live interviews with experienced guests, and those who have not succeeded in esports. He believes "it is important to show both sides of the industry." Another format the brand ambassador plans to create is "data-driven content with analysts and gambling industry experts."
Vitali Matsukevich, COO at SOFTSWISS, noted: “Our company aims to build up its expertise in iGaming and search for new paths of development. The esports industry increases its potential yearly; moreover, we are crossing over with it via our products".
"The SOFTSWISS Sportsbook makes online betting on esports possible and this niche is of high interest to our clients. Collaborating with influencers and top professionals like Kostya Sivko is a new step to developing innovative solutions that will soon change the iGaming and esport industries," he stated.