Amid Horseshoe rebranding process

Bally's Las Vegas to open all-ages video game arcade in former sportsbook space this fall

Reading time 1:53 min

Bally’s Las Vegas, which is currently being rebranded to Horseshoe Las Vegas, has announced an all-ages video game arcade is moving to its former sportsbook space. The project, called Arcade, will open this fall, although no official date has been confirmed yet. Sportsbook customers will be able to continue using the Caesars Sportsbook app, and a new counter will be installed at the Horseshoe Las Vegas.

Caesars Entertainment stated Arcade will have more than 80 games, ranging from classics to new releases, in a 7,000-square-foot space on the first level of the property near the food court. It will be part of the Horseshoe Las Vegas debut, also scheduled for this fall.

Aria Group designed the new Arcade attraction with an interior that draws inspiration from urban night settings, featuring “a variety of colorful artwork and bright neon lights," as described by Las Vegas Review-Journal. It will also feature an enhanced bar that was already in the space.

Rendering of the future interior of Horseshoe Las Vegas

Senior Vice President and General Manager at Bally’s, Jason Gregorec, said in a statement that Arcade joins a list of changes that “will resonate with our guests at Horseshoe," and added that it “will welcome all ages and open the door for a broader audience."

Caesars Entertainment first announced in January 2022 that Bally’s Las Vegas would be undergoing a multi-million dollar renovation and rebrand. The Arcade is one of the several projects associated with it, and follows the recent addition of Jack Binion’s Steak and the upcoming opening of another restaurant.

The property transformation includes a renovated exterior, casino floor and public areas, and is expected to be complete by the end of the year. The Horseshoe brand and properties were sold in 2004 to Harrah’s Entertainment, which later became Caesars Entertainment. 

Bally’s deepened the Horseshoe connection this year by hosting the World Series of Poker for the first time with its next-door sister property Paris. The WSOP Main Event is underway now at Bally’s and Paris and it runs through July 16.

The 2021 World Series of Poker was the 17th and final series hosted at the Rio All-Suite Hotel and Casino, an off-Strip Caesars property. Prior to the Rio years, the WSOP was hosted downtown at the Binion's Horseshoe.

The Horseshoe brand has been transforming properties all across the U.S. this year, with its latest projects including Lumiere’s Place Casino & Hotel in Saint Louis, Caesars Entertainment’s former Indiana Grand horse track casino in Shelbyville, and in Colorado with Isle Casino Hotel Black Hawk beginning its transformation into a Horseshoe brand property under its new name, Horseshoe Black Hawk, this summer. 

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