Focused on UK market

Pragmatic Play and bet365 enter new landmark deal for the supplier's entire slot portfolio

2022-05-19
Malta
Reading time 51 seg

Content provider to the iGaming industry Pragmatic Play announced Tuesday the launch of its complete slot portfolio with global operator bet365. This milestone deal sees bet365 customers gain access to titles such as "Gates of Olympus" and "Wolf Gold", as well as "Drill That Gold" and "Chicken Chase". 

In addition, bet365 will participate in the Drops and Wins promotion, which sees Pragmatic Play give away £1,000,000 ($1.2 million) a month to players through its operator network across both its slots and Live Casino offerings. 

The deal will see Pragmatic Play further strengthen its footprint in the United Kingdom regulated market, as well as many other key territories. The agreement comes off the back of a number of major partnerships agreed by the supplier in recent months, including 888casino and Romanian operator Superbet

In an official press release, Julian Jarvis, CEO at Pragmatic Play, spoke about this partnership and said: "bet365 is a brand that needs no introduction. As the largest operator in our industry, taking our slots live with them is a hugely important moment for us as we continue to expand. We pride ourselves on our premium, multi-vertical offering and this deal gives us significant scope to grow together with bet365."

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