Long-term partnership

Greentube content goes live with PokerStars in Italy, more European markets to follow

David Bolas, Commercial Director at Greentube UK.
Reading time 1:07 min

Greentube, the NOVOMATIC Gaming and Entertainment division, has taken its content live in Italy with renowned operator PokerStars

The launch is to be followed by other major markets on the continent, including the UK, Denmark, Spain, Greece, and Romania. A selection of the supplier's titles is now available to PokerStars' Italian customers, including Book of Ra, Dolphin's Pearl Deluxe, and Lucky Lady's Charm.

The new, long-term partnership with PokerStars -the world's largest poker site and a Flutter Entertainment brand- represents "a major deal for Greentube, with the ultimate goal being to roll out its premium, localized content with the tier-one operator in multiple regulated European markets,” the company stated.

David Bolas, Commercial Director at Greentube UK, said: "This is our first market launch with PokerStars and it's a thrill to be able to announce our debut with one of the biggest names in the iGaming world. Its success in resonating with players across multiple markets enables us to significantly increase the reach of our content, initially in Italy before hitting other territories across Europe. I believe this is only the start of what will be a long and mutually successful partnership."

The PokerStars launch follows what Greentube calls a period of "strong growth" for the company, with the supplier having entered new markets in Europe, North America, Africa, and LatAm.

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