Another ICE London deal

CT Interactive further expands in Italy via content supply deal with operator BetFlag

Milena Tsankarska, Head of Business Development EMEA at CT Interactive; and Dario Rusconi, Casino Manager at BetFlag.
2022-05-02
Italy
Reading time 1:33 min

Online casino content supplier CT Interactive has further extended its reach in the Italian market by signing a deal with Italian operator BetFlag, which was officially finalized at ICE London.  

The major content supply deal penned by CT Interactive will see the provider's games dedicated to the Italian market go live with the online casino and sports betting operator, after the completion of an integration that has already been launched.

Under its alliance, CT Interactive provides BetFlag and its players with access to titles that are specially selected to fit the preferences of the Italian players, including 40 Treasures, Duck of Luck, Chilli Fruits, and more.

Milena Tsankarska, Head of Business Development EMEA at CT Interactive said that she is excited about this agreement as it offers the chance for CT Interactive to reach a new audience in Italy.

“We look forward to providing BetFlag with leading content after the finalized integration process", she stated and added that this is the next step in the company's plans for stepping firmly into the Italian market.

Dario Rusconi, Casino Manager at BetFlag, added: “Establishing a partnership with a high-level provider such as CT Interactive will help us continue the growth process in the Italian market”.

Laviero Saganeiti, Casino Promotion manager at BetFlag, commented: ”The quality of CT Interactive games is very high and we are sure to achieve great results together.”

CT Interactive's content supply agreement with Betflag follows a deal with online gaming software supplier Playtech, announced last week. The agreement will launch the supplier's titles via the Playtech Open Platform (POP) and was also penned at the ICE London trade show.

The agreement enables CT Interactive to expand upon its current market share and launch its portfolio of games, including Lucky Clover, 40 Treasures, Win Storm, and Chilli Fruits. The integration process has started, and the titles will launch via the Playtech Open platform "shortly," according to a statement.

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