Maria Bashkevich is Head of Marketing at Uplatform, a fast-growing and dynamic sports betting and casino operating platform. Having held Senior marketing positions at various gambling companies and working in different iGaming verticals, Maria has developed extensive experience and understanding of the industry. Her area of expertise is working in markets such as the CIS, LATAM, Europe, and Africa.
With the advent of online platforms, additional opportunities for sports betting have arisen. It's more diversified now than it's ever been. Betting options like cashing out before an event concludes or betting on the action as it develops give bettors a richer selection of entertaining betting options.
Access to betting services has also evolved too, as we can now have access from anywhere and even place bets on the go through websites or mobile Apps. In addition to these methods, a few others are becoming popular these days and deserve their place in the modern betting mix, especially if you are looking to grow and appeal to a global audience.
Messaging services have become a key part of how we communicate, with the likes of WhatsApp and Facebook Messenger having a major bearing on our lives. In fact, considering how crucial they are, it is easy to forget about the power of a good old-fashioned SMS message.
Text messaging was a fundamental part of the mobile phone experience for many years and it's a service that we all still have access to, even if it has been superseded by the emergence of other internet-reliant messaging apps. SlickText has compiled some statistics on SMS usage, with a key finding being that five billion people continue to send and receive SMS messages. This apparently equates to around 65% of the global population.
In addition, SMS messages are forecasted to continue being a popular method of communication as the site suggests that it is estimated some six billion people will be sending and receiving text messages by 2025.
Text messaging, also known as SMS (Short Message Service), has been around since 1992, when the very first message was sent. The technology hasn't changed much since 1992. Even so, as a business tool, SMS is still popular; many organizations and services, including sports betting, have realized that SMS has enhanced their business services and opportunities.
An SMS betting service typically consists of player sending codes to a special number, with software then processing the information and accepting the bet. The services also allow then to undertake a range of other basic operations, such as registering and logging in. Players may also be able to make withdrawals and check bet outcomes with them as well.
Since the internet is such an integral part of life these days, you might wonder why SMS betting is necessary in this day and age of sports betting. It is true that connectivity is now at a new level, with improved broadband connections and the emergence of 5G technology, but SMS betting offers its advantages to regional areas throughout the world that lack sufficient digital accessibility due to expensive, weak, complicated, or insufficient infrastructure. Simply put, SMS fills the void where access to data is very expensive, or internet connections are unreliable, providing a practical, reliable, and easy-to-use alternative solution. Additionally, SMS offers alternative payment methods to such regions. If you are planning to enter any of these sorts of locations, taking advantage of this solution might be a worthwhile investment.
Nonetheless, another messaging solution could provide a similar boost. The Telegram Messenger app has become a big deal on smartphones in recent years. In fact, the App Store listing for the service states that it has more than 500 million active users.
Telegram Messenger is more than just another messaging service; it's also a social network with channels and group chats. Among its most interesting features are bots. Developed in 2015, Telegram bots are third-party chat apps based on Telegram's API. They are essentially automated Telegram accounts you can add to conversations, groups, or channels. A user sends the bot the command (chosen from a menu of commands) and receives the results. There is, for instance, a Telegram bot that offers you the latest trending information around the world or news on discounts on airline tickets whenever you need it. And there are bots where individuals can actually bet through. Essentially, Telegram betting makes use of a bot that helps players place a bet via the service. But, what does this actually mean?
It means, that there are many different betting options available to players using Telegram, so the user experience is not that different from visiting a regular betting website. However, bets are placed via chatbots.
Let's see what it looks like on Uplatform's Telegram solution. In the chatbot players can select specific sports, certain leagues, and markets. Then, once they are ready and happy with their selection, they can press the button to place their selected bet. With Telegram betting, it's the same across all the channels, with websites or smartphone Apps; the same account, same login, the same wallet, and bonuses. And the same back office and CRM for administrating, analysing and reporting.