Growing trend

iGaming operator Kings Entertainment takes first steps into the metaverse

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Kings Entertainment Group, the parent company of global online gaming brands LottoKings and WinTrillions, announced Tuesday its intent, plans and already taken first steps to research and develop strategies to prepare for the metaverse.

The company, which late last month started trading on the Canadian Securities Exchange, has signed an agreement with a leading global digital asset investment and capital markets advisory firm, offering deep blockchain expertise and a network of metaverse experts with a track record of executing on projects for Fortune 500 companies, governments and digital asset offerings from the venture incubation phase to liquidity, according to a press release.

In preparation for this next phase, Kings Entertainment has secured a soon-to-be-announced URL and is actively exploring purchase options in the virtual Vegas City area of Decentraland. The company has also created an internal division responsible for Metaverse initiatives, with the goal of leading the global gaming industry into this new universe.

"We're very focused on our role as innovators within the gaming industry, continually pushing the boundaries to create the next great experience for players," said Steve Budin, CEO of Kings Entertainment. "In 1997, when others were taking telephone sports wagers, I was developing an Internet strategy – now, it's time to prepare for the next evolution of online entertainment, the Metaverse."

Steve Budin, CEO of Kings Entertainment.

The metaverse is a network of 3D virtual worlds focused on social connection. "Often described as a single, universal virtual world blending virtual and augmented reality, the Metaverse has the potential to transform the world of online gaming, as players seek increasingly sophisticated gaming experiences," the company concluded.

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