Expansion strategy

Zitro USA names Derik Mooberry as new CEO to lead growth in North America

United States
Reading time 1:03 min

Zitro has reinforced its structure to expand its presence in the U.S. and Canadian markets, and on Tuesday appointed Derik Mooberry as the new CEO of Zitro USA.

Mooberry will be responsible for overseeing the development of Zitro’s U.S. and Canada business, leading the company’s expansion strategy in these regions. Mike Magrisi will continue to lead all commercial operations and technical service as Vice President of Sales and Service, reporting directly to Mooberry.

“Derik Mooberry brings a skill set that is almost unmatched in today’s gaming industry. With his demonstrated leadership and business acumen, we are confident that his addition will support the company’s continued growth and success in the American and Canadian markets”, stated Johnny Viveiros Ortiz, Founder of Zitro.

Derik Mooberry has more than 20 years of experience in the gaming industry, including 14 years at Bally Technologies, where he served as Senior Vice President of Gaming and Senior Vice President of Products and Operations. He also served for 6 years as Executive Vice President and Group Chief Executive of Gaming at Scientific Games. Mooberry has extensive knowledge in business management, finance, business consulting, sales, marketing, product management/key strategy and customer relations, among others. He is currently recognized as a global leader in land-based gaming products, including leadership positions in most geographic areas of the world.

“I have admired Zitro’s global development for many years and I am excited about the opportunity to continue that growth within the United States and Canada. The future for Zitro is very bright based on the early success we are seeing in the domestic marketplace”, Mooberry commented.

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