Multi-year agreement

MGM brands and NHL extend partnership ahead of All-Star Weekend in Las Vegas

NHL's Vegas Golden Knights at T-Mobile Arena.
2022-02-03
Reading time 1:53 min

MGM Resorts International, BetMGM, and the National Hockey League (NHL) announced on Thursday a multi-year extension of their partnership. The news comes as MGM Resorts, which operates T-Mobile Arena, prepares to host Honda NHL All-Star Weekend festivities in Las Vegas on February 4-5. Several special events will take place at MGM Resorts' properties along the Las Vegas Strip as well.

As an official sports betting and resort partner of the NHL, BetMGM and MGM Resorts will continue using NHL brands to enhance the experience for both customers and guests. BetMGM and MGM Resorts will continue to be integrated into the NHL's jewel events, with camera-visible signage and on-site activation opportunities. Additionally, BetMGM and MGM Resorts will maintain the ability to reach hockey fans through communications to subscribers from the NHL's fan database.

Both brands leverage NHL media channels, including BetMGM odds integration within the NHL Network's "Showcase Odds" segment and MGM Resorts sponsoring a look at the NHL All-Star "First Timers" across NHL social platforms. MGM Resorts became the NHL's first official sports betting partner in 2018.

"We are thrilled to renew our partnership with MGM Resorts and BetMGM," said Evin Dobson, NHL Group Vice President, Partnership Marketing. "Our extension enables us to continue to work together on delivering innovative content programming to connect with our passionate fans. We look forward to continuing to grow our relationship with MGM Resorts and BetMGM and collaborate on new opportunities for fan engagement."

Lance Evans, Senior Vice President, Sports & Sponsorships, MGM Resorts, stated: "Our partnership with the NHL has been a tremendous success, allowing us to provide guests and hockey fans with unparalleled access to their favorite teams. Alongside BetMGM, we remain committed to helping the League grow its audience while offering fans new and entertaining experiences."

BetMGM Chief Executive Officer Adam Greenblatt, added: "This collaboration allows BetMGM to deliver the best-in-class hockey product, including a wide variety of NHL wagering options. We will continue to work with the League to reach new fans, as we expand into new markets."

BetMGM, MGM Resorts, and the NHL share the priority of encouraging responsible gaming activity. All three are official partners of the American Gaming Association's Have A Game Plan. Bet Responsibly. public service campaign to educate new and seasoned bettors on responsible sports wagering.

Additionally, MGM Resorts and BetMGM are dedicated to GameSense, a program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent, and proactive conversations with customers and guests about how to gamble responsibly.

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