NorthStar Gaming's collaboration with Kambi aims to provide customers with a "high-quality entertainment and betting experience, starting with Ontario's regulated online gaming and sports betting market this year", the company stated.
Kambi is coming to Canada.— Kambi (@KambiSports) February 1, 2022
We are partnering with NorthStar Gaming to bring our leading sportsbook experience to the Canadian market.https://t.co/GCG4Y3zI6M#weknowwhatittakes pic.twitter.com/9UxjA7YPD4
As supporters of the Canadian Gaming Association, both companies have claimed to be "committed to growing the Canadian sports betting market sustainably and responsibly following the legalization of single-event sports wagering".
This partnership builds on the momentum of the recently announced agreement between NorthStar Gaming and online gaming software supplier, Playtech.
In an official press release, Michael Moskowitz, CEO and Founding Partner of NorthStar Gaming, spoke about this partnership and said: "Kambi's data-driven sportsbook and flexible technology, along with our proprietary UX approach, will give us access to the market's most innovative and differentiated sportsbook experience. With valued partners like Kambi, our best-in-class online casino and local sportsbook brand will provide consumers with an engaging and frictionless experience."
Kristian Nylén, CEO and Co-Founder of Kambi, added: "Our partnership with NorthStar Gaming marks an important strategic milestone for Kambi as we expand into Canada's sports betting market. NorthStar Gaming is on a mission to create the most engaging online gaming and sports betting product in Canada. Thanks to our premium technology and service offering, NorthStar Gaming will be able to deliver a bespoke online sports betting experience to Canadian players and we are excited about the pending launch in Ontario and additional provinces."