Growth strategies hires four VPs in Compliance, R&D, Marketing, Digital Media Sales

United States
Reading time 1:45 min Inc. has announced the addition of four key hires who will contribute to the support and execution of the company’s strategic growth initiatives.

The new additions follow the previously announced hiring of Greg Potts as Global Vice President of Affiliate Success.

Amy Lawrence joins the company as Vice President of Compliance. She will utilize her multifaceted skills to ensure the company’s compliance with complex multi-jurisdictional regulatory requirements, while also achieving operational and growth efficiencies. Lawrence joins from AGS, where she most recently served as Compliance Officer. She also served as Associate General Counsel at MGM Resorts International and Assistant General Counsel at Bally Technologies. Lawrence earned her J.D. at the University of Utah S.J. Quinney College of Law.

Pedro De Ona joins the company as Vice President of Research and Development. De Ona is responsible for researching and designing new products, including those related to the company’s in-development, proprietary, blockchain-enabled gaming platform, Project Nexus. He will also support implementing improvements to the existing product portfolio to drive user engagement and growth. He joins the company from Google, where he served as a Software Engineer. De Ona also served as a Software Development Engineer at Restaurant Brands International, the parent company of Burger King.

Marielle Bianchino joins the company as Vice President of Marketing and will oversee designing and executing targeted B2C marketing campaigns. She will also be responsible for leveraging the company’s unique brand position. Bianchino joins the company from Ai Media Group, where she most recently served as Senior Account Director. She also held multiple positions of increasing responsibility at American Express.

Jim Schonewolf joins the company as Vice President of Digital Media Sales. Schonewolf has nearly 25 years of sales experience and is responsible for business development with digital media companies for the company’s data-based products. He joins the company from subsidiary, TinBu LLC, a digital publisher of more than 800 daily lottery results and other specialized data, where he served as Vice President of Sales.

Tony DiMatteo

Tony DiMatteo, CEO and Co-Founder of, commented: “It takes incredible talent to achieve incredible things, and I believe that these new members of our leadership team will accelerate the execution of our strategic growth plan. With the recent launch of our targeted marketing campaigns to grow our B2C business, the continued efforts focused on the compliant expansion of our operations into new jurisdictions, as well our new product development, we are making progress on key initiatives throughout the organization. I am excited to work with our talented team and build on the strong momentum we have developed in early 2022.”

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