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Codere Group adds Zitro's online gaming portfolio in Buenos Aires City

2022-01-20
Argentina
Reading time 2:06 min

Codere Group has added the certificated online gaming library of provider Zitro in the jurisdiction of the City of Buenos Aires, Argentina. The news was delivered by Zitro on Thursday, which thanks to this deal further extends its presence in LATAM virtual casinos.

Zitro’s library of video bingo games and the progressive multigame Pick & Win are now available to Buenos Aires players for the first time. The Loteria de la Ciudad de Buenos Aires, Sociedad del Estado (LOTBA), the regulatory body of the autonomous city of Buenos Aires, has approved Zitro’s digital games in casinos licensed in the jurisdiction.

“After years of roaring success throughout land-based casinos around the world, players in the autonomous city of Buenos Aires can now enjoy these games from their mobile, tablet or desktop,” a press release states. The deal sees Zitro Digital, the online business unit of Zitro, continuing its expansion strategy among regulated markets in the region

“We are continuously working to bring the best entertainment offer to clients in Argentina, and for this we have a partner that provides us with a very broad portfolio of online video bingo and Zitro video slots games, which has proven to be a success in land-based casinos,” said Salo Leder, Regional Director for Codere Online. The move is expected to support Codere’s omnichannel growth strategy.

“It is an outstanding achievement to watch Zitro Digital growing steadily and opening the way to new online casino markets not only in Argentina but across all continents,” said Alejandra Burato, Zitro’s Regional Director for Latin America. “Our goal is to create a product that is as successful and profitable to operators as our land-based games. It takes commitment and hard work to achieve this, and as a team we are proud to see it become a reality.”

Burato further described having Zitro’s games approved by the LOTBA as “another step” towards the expansion of Zitro Digital with city operators, and stated she was confident that it would be followed “by many other games” that have made Zitro “a global leading casino supplier throughout the years.”

“We are extremely grateful to Codere Group for the trust they have placed in us, and we are truly excited about adding new game titles soon,” Zitro’s Regional Director for Latin America concluded.

The news follows Codere Online’s debut in Buenos Aires City in December last year. The group is offering its online gaming and sport betting services through site www.codere.bet.ar under an initial 5-year license granted by LOTBA, with gross gaming revenue (GGR) generated taxed at 10. With the addition of the City of Buenos Aires, Codere Online currently operates in six markets, including Spain, Italy, Mexico, Colombia, and Panama.

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