Caesars and DraftKings, two of the four major US online sports betting operators licensed in New York that have gone live Saturday, have reached affiliate-partnership agreements with BestOdds.com, a sports betting and education brand, the firm announced on Monday.
The partnerships will allow BestOdds to provide New York bettors with a wide array of tools, educational information and signup offers in the biggest US market to go live with legal online sports betting.
“The potential of the New York market is immense, as demonstrated by GeoComply data showing that more bets were struck in New York during its first weekend live than Pennsylvania and New Jersey combined,” said Will Armitage, CEO of BestOdds.com. “Our goal is to furnish Big Apple bettors of all types with actionable information, odds comparison tools, transparent sportsbook reviews and the best signup bonuses and promotions the industry has to offer.”
Using BestOdds signup bonuses, new users in the Empire State can receive a risk-free bet up to $1,001 at Caesars.
Nine operators were granted licenses to offer their services in New York, with four (FanDuel, Caesars, DraftKings and BetRivers) going live on Jan. 8, just prior to Week 18 of the NFL season. BetMGM followed suit on Monday, Jan. 17, and the remaining four operators (PointsBet, Bally Bet, WynnBET and Resorts World) are still in the process of completing licensing requirements.
*This article was edited to replace FanDuel with DraftKings after a request from FanDuel and BestOdds.