MGM Resorts is set to launch its new, revamped loyalty rewards program on February 1, the entertainment giant announced on Thursday. The “reimagined” program features a new name, and offers new ways to earn for both gaming and non-gaming spend, plus enhanced guest experiences.
Called MGM Rewards, the loyalty rewards program is set to unlock “unprecedented access” for both gaming and non-gaming guests to the company’s 20+ destinations across the US, according to a press release.
As part of the new program, non-gaming customers will join their gaming counterparts for the first time, having the benefit of earning currency -MGM Rewards Points- redeemable for complimentary food and beverage, entertainment, hotel stays, and more.
Each spin is about to get richer.— MGM Rewards (@MGMRewards) January 6, 2022
Earn rewards on virtually everything and unlock new marquee benefits, including comp tickets to select concerts, advanced suite upgrades, waived resort fees, and more, when MGM Rewards debuts February 1, 2022.
Details: https://t.co/qcMn6c2p5d pic.twitter.com/QYomQl3jzr
All members can now earn points “on nearly all expenditures” at MGM destinations, integrating both non-gaming and gaming activity. In addition to MGM Rewards Points, customers playing slots will also earn Slot Dollars. However, while many changes are being introduced, MGM Resorts’ five-member tier levels -Sapphire, Pearl, Gold, Platinum and NOIR- remain in place.
MGM Rewards now offers members new and exclusive marquee benefits, the company says. These include waived resort fees (Gold+), Tier Achievement Travel Credit to Las Vegas (Platinum+), complimentary tickets to MGM Rewards concerts (Pearl+), and advanced suite upgrades for up to three nights (Platinum+).
Moreover, the program offers access to exclusive tier appreciation events and experiences (Gold+) and 4 p.m. late check-out, based on availability (Platinum+). And as an added benefit, MGM Rewards Points and Slot Dollars will not expire for Pearl+ members due to account inactivity.
“As every guest experiences our properties in unique ways, MGM Rewards is designed to recognize and reward every member with experiences uniquely suited to their preferences, whether that’s attending an incredible concert, enjoying a world-class meal or staying in a luxury suite,” said Anil Mansukhani, MGM Resorts’ Vice President of Loyalty Marketing.
Mansukhani further notes the new MGM Rewards program was developed “as a direct result” of customer feedback, offering “more ways to earn, more ways to redeem, and more exclusive benefits” across the company’s 20+ destinations nationwide.
Additional program highlights include new tier advancement celebration dinners and access to exclusive tier appreciation events, which recognize members who reach Gold or above tiers based on 2022 gaming and non-gaming spend. Moreover, to celebrate MGM Rewards’ launch, an extended earning window is being introduced, by which tier credits earned from January 1-31 will count toward both 2022 and 2023 Tier Status earning.
The launch is being accompanied by a new, enhanced MGM Rewards app which “simplifies the digital experience” by allowing members to easily review their tier status and benefits, and visualize how they can advance to the next tier. Play and spend are recognized as a single account.
MGM Resorts is also launching smarter integration between its rewards program and the company’s iGaming product BetMGM, unlocking “even more rewards” for MGM Rewards members. Play with BetMGM earns members digital rewards for more BetMGM online play, tier credits towards new Rewards tiers, and access to tailored offers and real-world experiences.
In bringing members more rewards, MGM has partnered with brands including Hyatt Hotels, Southwest Airlines and Avis Rental Cars, among others. “Additional partnerships with premier brands will be unveiled in the coming months,” the company announced.