Transatlantic alliance

RSI's Colombian brand RushBet becomes LaLiga Spanish soccer league's exclusive betting partner

Reading time 1:17 min

RushBet, the sportsbook operated in Colombia by Rush Street Interactive, announced Monday it has teamed up with LaLiga to become the Spanish soccer league’s exclusive wagering partner in Colombia. 

This deal enables RushBet to co-brand with the two top divisions of LaLiga - LaLiga Santander and LaLiga Smartbank. RushBet may use all LaLiga IP, including team logos and jerseys, as well as certain LaLiga players such as Colombian Radamel Falcao, Jeison Murillo and Carlos Bacca to have them participate in RushBet promotions and advertisements. 

Additionally, RushBet will have access to exclusive “money can’t buy” hospitality packages for its bettors - VIP experiences such as attending top rivalry games, including Real Madrid vs. Barcelona and Atlético Bilbao vs. Real Sociedad. 

The company will also launch new content productions for both TV and Digital as part of this partnership. A new release event involving a former player and LaLiga representatives will take place in the days to come. 

Omar Calvo, General Manager of RSI Colombia, spoke in a press release about this new alliance and said: "We are committed to providing our players with the best content and high-quality entertainment, and this partnership is aligned with those objectives. LaLiga is one of the most viewed leagues in Colombia and across the globe, and we want to bring Colombians even closer to this important league. Integrating LaLiga media properties with Rushbet marks an exciting time for our company here in Latin America”.

Julián Gómez, LaLiga Delegate in Colombia, added: "This agreement will allow LaLiga to be even closer to our fans in Colombia, sharing all the passion and adrenaline that LaLiga has to offer. For many years we have played with passion, and we have shared it with our fans in Colombia, now, we are also really excited to also share all the emotion of LaLiga with RushBet's consumers in Colombia.

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