Commercial strategic approach

GiG promotes Nicola Fitton to COO, more internal department changes to follow

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iGaming technology and solutions provider Gaming Innovation Group (GiG) has promoted Nicola Fitton to Chief Operating Officer, the company announced on Wednesday. The promotion is expected to drive sustainable growth with the aim “to strengthen operational effectiveness, streamline processes and improve efficiency on platform delivery,” according to a press release.

Fitton joined GiG in 2019 as director of managed services, where she was responsible for overseeing the operations, CRM and media managed services teams. She has over 15 years of experience within the commercial sector of the gaming industry covering casinos, sports and poker from both B2C and B2B sectors, having driven tier-1 international brands including Betsafe.

During her three years spent at Betsafe, Fitton took on the roles of head of casino, and later managing director. She has also worked with NetEnt, Entain (formerly GVC Group) and Sportingbet.

Throughout her time at the company, Fitton has played “a key role in empowering the organization’s growth” via managed services. Under her new position, she will now be responsible for the overall platform delivery, in addition to the managed services operations, customer onboarding process, and operations and retention departments.

“I’ve been incredibly lucky to work with some great people here at GiG for the last 2 and half years and build our successful Managed Services vertical,” Fitton said. “I’m now looking forward to taking on the new COO role and further developing GiG and rolling out our key strategic plans for 2022.”

The promotion also forms part of GiG’s wider commercial strategic approach to improve on and strengthen its overall business processes so it can ensure it delivers “the highest quality end-to-end platform solutions and service” to its partners, stated the iGaming company.

“Nicola has been with GiG for over two and a half years and within that time has played a key role in GiG’s success and growth of our partners,” said Ben Clemens, CCO and MD of Platform at GiG. “This promotion demonstrates the continued maturity of the Platform unit at GiG, and focus on the onboarding and continued delivery to our partners both new and existing.”

GiG also revealed it is set to announce “additional internal department changes in the coming weeks,” including director of managed services and director of operations. Moreover, the business released on Wednesday an open position for director of delivery, which can be applied for via GiG’s careers website.

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