Evolution and Betway are strengthening their partnership in the US, reported both companies on Wednesday. As part of a newly signed agreement, Evolution is set to provide the Super Group-owned online betting and gaming brand with Live Casino and “First Person” RNG-based casino games in the US states of New Jersey and Pennsylvania.
This isn’t the first time the companies do business. Betway is a long-standing Evolution customer, which first entered the US market through an exclusive brand licensing agreement with Digital Gaming Corporation (DGC). Betway is already live with Evolution brand NetEnt in New Jersey and Pennsylvania, offering a selection of slots titles.
"Our US rollout continues at pace and, once again, we are delighted to be working with a brand with which we have already built an extremely strong and close relationship in other markets,” said Jeff Millar, Evolution’s Commercial Director for North America. “We very much look forward to helping Betway achieve major success in these first two states, and in other states in the future."
The extended partnership will see Evolution online Live Casino games and “First Person” RNG-casino games made available to Betway players on desktop, tablet and smartphone in the two states announced. The offering includes a wide range of classic casino games live and online, including roulette, blackjack, baccarat and numerous poker variants.
"Through our new US sports sponsorship deals the Betway brand will be seen courtside and rinkside in some of the biggest arenas in North America,” said Betway CEO, Anthony Werkman. “Betway customers in New Jersey and Pennsylvania will be able to enjoy playing our world-class, Evolution-powered online casino games in their homes and while on the move.”
The Betway CEO considers that, after having worked with Evolution for many years now, the company remains “confident” that players in New Jersey and Pennsylvania will be “excited” by the US-focused online games to be offered in a “fair, safe, secure and responsible” environment.
Evolution is currently present at G2E in Las Vegas. In an exclusive interview with Yogonet, the company's Commercial Director of North America, Jeff Millar, said there's a broad spectrum of products the provider plans to focus on this year, including its Red Tiger titles, new Live Casino games such as Lightning Roulette, and new NetEnt titles.
"Our growth in North America seems to be limitless," said Millar. "In October, we’ll launch in Connecticut and before the end of the year we plan to launch in Ontario. Each market will have a new live dealer studio and we’ll be introducing our popular slot games from Red Tiger, NetEnt, and later from BTG." The company is working "with over a dozen" operators who plan to obtain a commercial license there.