Genius Sports Limited has partnered with Golden Nugget Online Gaming (GNOG), which will be provided with Genius Sports’ award-winning LiveData and LiveTrading solutions, delivering official data feeds and pin-point pricing across thousands of sporting events per year, including exclusive, official data rights, comprising the English Premier League, NASCAR, Liga MX, Argentine and Colombian soccer, Euroleague Basketball, and NFL.
The agreement makes GNOG the latest U.S. sports betting brand to adopt Genius Sports’ exclusive full suite of NASCAR’s official data-driven in-race betting markets alongside NFL official sports data-powered products and services, including access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.
Thomas Winter, President at Golden Nugget Online Gaming, said: “The modern sportsbook customer demands an experience that is engaging, reliable, and available round-the-clock. Our official data partnership with Genius Sports is a crucial pillar for us delivering upon these expectations, providing our customers with immersive products on their favorite sports such as the NFL, NASCAR, and other global leagues.”
Mark Locke, CEO of Genius Sports, commented: “We are delighted to partner with Golden Nugget to help them deliver the most compelling live sports betting experience available. With official data at its heart, this partnership enables Golden Nugget to increase engagement with their customers while supporting a sustainable sports betting ecosystem.”