Global online gaming operator PointsBet announced Wednesday a new long-term collaboration with Notah Begay III and his NB3 Foundation.
Under the terms of this alliance, Begay will serve as a link to PointsBet partners NBC Sports and GOLF Channel, and will provide support to PointsBet’s initiatives and its work with tribal communities. Begay will also become a PointsBet ambassador.
Begay is set to provide expertise in the field of golf for the sportsbook offerings, in order to create digital content for fans. PointsBet’s golf partnerships also includes the PGA TOUR, GolfNow, GolfPass, NBC Sports’ Predictor free-to-play platform, the Rocket Mortgage Classic, the TPC Colorado Championship at Heron Lakes and local golf associations in several states.
Begay's alliance with PointsBet also includes a partnership with Begay’s NB3 Foundation, providing PointsBet the opportunity to make an impact on Native American communities across the country. The NB3 Foundation supports and funds Indigenous-driven, culturally centered programs that establish a pathway for Native children to live healthy and active lives.
CEO for PointsBet USA, Johnny Aitken spoke in a press release about this new partnership and said that “this partnership also provides PointsBet with a genuine connection to NB3 Foundation and ensures we are playing an appropriate role in the communities in which we operate".
Notah Begay III added that “it's with great excitement and anticipation that I pursue this new venture in collaboration with PointsBet. I look forward to standing alongside a company that truly understands the unique and intrinsic values of golf but also recognizes the importance of community. Creating new opportunities and making an impact in the communities we serve will be the benchmark of our team", he said.
As the official, exclusive sports betting partner of NBC Sports, PointsBet will utilize the media's television and digital assets to promote the PointsBet brand. As part of the relationship, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events.