Esports Entertainment to launch "pay-and-play" online casino brand in Finland

Esports Entertainment Group announced on Tuesday the upcoming launch of Lucky Dino’s new brand, Fiksukasino.com, a pay-and-play online casino brand targeting the Finnish gaming market.

The company said its Lucky Dino business has already experienced great success in Finland and is once again at the forefront of understanding player appetite in the region. The Finnish gaming industry grew an estimated 9% in 2020 reaching nearly USD $3 billion.

'Pay and play' is a growing concept in the online gaming industry that allows a player to bypass onerous registration processes, enabling reliable play without delay. EEG said this smooth registration experience puts Fiksukasino in pole position when it comes to traffic sources and scaling customer acquisition.

Grant Johnson, CEO of Esports Entertainment Group, said: "We are very excited for Lucky Dino to be launching this new brand. Bypassing the registration flow creates a much smoother and seamless experience for the player, offering instant deposits and withdrawals. This latest launch is a testament to the Lucky Dino team's market awareness and product innovation and strengthens the foundations in a key market for the company."