GiG to power PlayStar's entry into Pennsylvania via iGaming platform deal

Gaming Innovation Group (GiG) has signed a long-term agreement with current partner PlayStar Casino, for the provision of GiG's iGaming platform technologies to power the brand's expansion into the state of Pennsylvania.

In an expansion of their initial partnership, PlayStar Casino will use GiG to power its casino's second US market entry. This second agreement between GiG and PlayStar Casino is based on a revenue share model and has a minimum duration of four years.

The CEO of PlayStar Casino Per Hellberg, said: "We are delighted to be partnering with GiG to power PlayStar's expansion into Pennsylvania. With our preparations firmly underway for our New Jersey launch with GiG, it was a natural progression to leverage that work and replicate our casino offering over the border in Pennsylvania. This will mark the second market entrance for PlayStar in the USA with GiG and we're looking forward to launching a casino experience like no other."

The CEO of GiG Richard Brown, said: "We are very excited to continue our expansion into the third US state, in particular Pennsylvania that has shown a tremendous amount of growth in the iGaming market in a relatively short time period. We also believe the plans that PlayStar has with the customer-centric and product-driven approach connect very well with GiG's B2B offering and strategy and we look forward to helping them achieve their ambitions."

PlayStar Casino is a privately owned company founded and operated by industry pioneer Joel Wikell (founder of Boss Media, Readly, Blinto, and Hexigames) and co-founder and CBDO Adam Noble (ex Yggdrasil and Play'n'go).

PlayStar Casino recently welcomed the addition of Per Hellberg as CEO (previously held CEO positions at Catena Media, Readly, and Nordic Gaming Group) and Dan Alexander (ex Bet365, Mansion Group) as COO to further strengthen its management team.

Pennsylvania is the nation's second-largest iGaming market in terms of revenue. Full-year gaming revenue for 2020 released by the Pennsylvania Gaming Control Board shows gaming win from iGaming totaled $566 million (online casinos only went live in July of 2019) reflecting substantial growth and highlighting its future potential as a pivotal iGaming market.