The details of WynnBet and The Memphis Grizzlies´ long-term marketing partnership, which will include social media, web and mobile applications, and physical space at the FedExForum, were announced on Monday.
The first digital approach between the Grizzlies and WynnBET will be anchored to a digital and broadcasted program offered by the Grizzlies and Grind City media, an on-demand media platform and digital content studio.
Besides, WynnBET will become presenting partner of two shows Chris Vernon Show, a daily sports and entertainment show hosted by Grind City Media's Chris Vernon, and of the Odds Couple, sports betting show breaking down the matchups in college football, NFL, college basketball including betting lines, favorites and guest interviews hosted by Grind City Media's Rob Fischer and Lang Whitaker along with Jon Roser & CJ Hurt.
WynnBET is also set to become the official advertising partner of the GCM Podcast Network with advertising inclusion on all GCM Podcasts.
As part of the WynnBET partnership, the Memphis Grizzlies Mobile App will now offer fans a free-to-play game function an in-app game, which gives Grizzlies fans the opportunity at home or in the arena to make their own predictions of various outcomes during each Grizzlies game. Fans will have the chance to climb up the Buzzer Beater Picks leaderboard and compete with other Grizzlies fans for the chance to win real prizes courtesy of WynnBET, according to the press release.
WynnBET's physical space is located inside FedExForum on the Plaza Level, adjacent to the FedExHub and accessible from Beale Street Alley. Once completed, fans will have access to a sports-bar-type atmosphere. The WynnBET space will also be open on additional days year-round, for fans to watch all their favorite sports programming while engaging with the WynnBET mobile app.
"The popularity of sports gaming in Tennessee continues to increase, and we're thrilled to partner with one of the most recognizable names in sports and entertainment with WynnBET," said Memphis Grizzlies President Jason Wexler. "With the importance of a digital-first approach, partnering WynnBET with our Grind City Media shows, content and features was a very organic framework for building this forward-looking partnership. We also enjoy any opportunity to create new and different spaces to experience inside FedExForum for our fans, and we love the thought of being a destination in downtown Memphis for sports fans to watch their favorite sports programming year-round."
In addition to the partnership announcement, Memphis Grizzlies and WynnBET are offering Grizzlies fans several promotions and giveaways to celebrate WynnBET's launch in Tennessee. Sunday was the official debut of the WynnBET mobile experience, a custom-built touring vehicle that travels the country hosting exclusive events and special appearances. The WynnBET mobile experience will be live on the FedExForum Plaza for the Grizzlies' final homestand of the regular season, and fans can enter each day for a chance to win two-floor seats to a select Grizzlies game this season by visiting the WynnBET mobile experience during operating hours.