The Swedish-based esports stars are prolific winners, and currently compete in Dota 2, Apex Legends, Super Smash Bros, Fortnite and TrackMania. The sports betting and gaming operator's distinctive branding will be visible on players’ shirts, with the partnership set to generate exciting content and unique events throughout 2021.
VBET’s association with Alliance – the global betting and gaming operator’s first move into esports sponsorship – will be based upon the shared values of community, loyalty and respect.
With VBET's input, Alliance now have greater resources to create dynamic organic content to bring fans closer to the action.
Esports enthusiasts can also look forward to stimulating engagement with Alliance players through exciting competitions and giveaways.
VBET's Ultimate Fan Experience, for instance, will offer an exclusive prize of a trip to The International – the annual esports world championship tournament for Dota 2.
"We are excited to announce our new partnership with Alliance. The organization has greatly influenced the rise of esports and, with this partnership, VBET also demonstrates its support for the growth of esports," said Vigen Badalyan, CEO and founder of VBET. "We share common values of excellence, loyalty and innovation. We are proud to welcome Alliance into our big family and are excited about our future contribution."
"It's with great pleasure that I welcome VBET into the Alliance family. I'm honored that they have chosen to enter esports for the first time together with us," said Jonathan Berg, CEO and co-owner of Alliance. "I've got to know the VBET team over the past months, and I'm confident in saying that this is just the start of a long-lasting partnership that will help us support our players better as well as bring fans closer to us."