"BetB2B will stick to the plans we made before the COVID-19 outbreak"

Which have been the consequences of the coronavirus health crisis for your company and the industry as a whole?

There isn’t a single area of our lives that hasn’t been affected by the ongoing coronavirus epidemic. The demand for online services has only grown since the onset of self-isolation as the overwhelming majority of users of BetB2B products are now stuck at home. We are working tirelessly to ensure that our innovative platform features all the content needed to create iGaming products. Consequently, we haven’t been hit that hard, even though the world of sport has come to an almost complete standstill.

Which were the changes your company implemented or had to adopt in accordance with local policies when the pandemic first began? What can you tell us about the results of your current approach so far?

BetB2B is following the WHO’s guidelines on preventative measures to stop the spread of coronavirus. We thoroughly study the latest information on the fight against COVID-19 and methods to stop it spreading in the regions we operate in. Then, we select tried-and-tested preventative measures that are effective and follow medical experts’ advice.

What about the approach of the governments in the different regions you develop your business? Has it been appropriate given the circumstances?

We are following the guidelines issued by governments in the regions where we operate and are strictly adhering to the WHO’s instructions on how to combat the COVID-19 pandemic. At present, support is being channeled into other sectors.

Has this situation changed your company's short- and long-term strategies and business plans?

Our company will stick to the plans which we made before the COVID-19 outbreak at the start of the year. The current situation has left its mark on every aspect of our lives, not just on our online business. Whilst it’s impossible not to be at least a little bit scared by what’s happening around the world at the moment, BetB2B believes the COVID-19 pandemic will soon become a thing of the past and that life will get back to normal.

What about the global and local gambling industry? Do you think the tendencies and customer behavior expected for this year and beyond will change in light of the pandemic?

The coronavirus outbreak has had a significant impact on practically every country around the world and has brought the world of sport to a grinding halt. As a result, the majority of bookmakers have lost a huge number of sports markets from the selection they offer. However, this hasn’t stopped the wheels of the betting industry turning as companies who use our innovative platform can draw on a huge library of slots, live-casino, poker and TV games, as well as many more online gambling products.

How much time and resources do you estimate it will take for the global and local industry, as well as your company, to recover from the financial impact of the pandemic?

Although many experts think the COVID-19 pandemic impact could have a more economic impact than the 2008 crash, we are still hoping for a brighter outcome. What’s more, the governments of countries affected by coronavirus have enough reserves to prevent a new crisis. It’s more than likely that this will be on the agenda for this year and the next.

Are there any bright sides to this situation? If so, could you detail them and explain how your company and the industry could capitalize on this experience?

Due to the fact that the majority of people have adopted a responsible attitude when it comes to their health and stayed at home, they’ve developed a hunger for online content. Therefore, companies that use our platform have placed extra emphasis on creating and developing entertaining gambling products to make passing the time in self-isolation as enjoyable as possible for our customers.