GVC Australia completes Ladbrokes integration on MyAffiliates platform

GVC Australia has completed the final phase of their migration with the introduction of Ladbrokes onto the MyAffiliates platform.  

GVC Australia purchased the online bookmaker Neds in December 2018, which was already using the MyAffiliates platform for their affiliate solution. GVC Australia migrated two of its three brands over to MyAffiliates in April of this year in Bookmaker and Betstar.

Ladbrokes Australia Chief Digital Officer Chris Ward commented on the transition: “MyAffiliates had been a key partner in the successful launch of Neds. Ladbrokes had built their own affiliate marketing software in the past, but the resourcing required to maintain and improve our internal software had become increasingly difficult to justify with such a cost-effective multi-brand solution available through MyAffiliates."  

GVC Australia Head of Affiliates, Dean Bosci, stated: "We'd like to thank the MyAffiliates team for the seamless and stress-free transition from the previous system to the MyAffiliates platform. With our entire suite of brands now under the one roof, our affiliate staff can manage our affiliate clients and operations faster and more accurately than ever before."

MyAffiliates General Manager, Clemence Dujardin, said: “It is always a great satisfaction to see that through merger and acquisition, our clients chose to retain the MyAffiliates system, rather than going to other third party or using their internal system. This is a true seal of confidence in our product and support.” And he concluded: “It is a great privilege for us to be serving the GVC Australia Group and hope to strengthen our collaboration in the future.”