‘UnMarketing’ influencer to present keynote at G2E Las Vegas 2019

Organizers of the Global Gaming Expo (G2E), a global gaming trade show presented by the American Gaming Association (AGA) and organized by Reed Exhibitions, have announced that the 2019 edition will be held from Oct. 14-17 at the Las Vegas Sands Expo & Convention Center.

They have also confirmed that educational sessions will begin on Oct. 14, while the exhibition will take place across Oct. 15-17.

This year, the event will offer a lineup of disruptive voices, including marketing influencer Scott Stratten, who will deliver a series of unconventional lessons on ‘UnMarketing.’

G2E Keynote Announced: Join Scott Stratten – top marketing influencer and president of @unmarketing – for The Age of Disruption: Everything Has Changed and Nothing is Different on Tuesday, October 15 at 9:00 AM. Learn more here: https://t.co/s4DxgFODy6 #G2E #UnMarketing pic.twitter.com/pbNTjCW6Zs

— Global Gaming Expo (@G2Eshows) 6 de agosto de 2019

"Scott Stratten’s unconventional lessons on ‘UnMarketing’ are crucial to share at G2E, particularly during our current evolution in customer engagement and expectations given the influence of technology on traditional marketing," said Allie Barth, AGA’s vice president of industry relations.

"We are excited to hear from Scott as he brings his ideas to the G2E Special Events Stage on how the gaming industry can think differently about interacting with the customers who matter most, about everything from world-class guest experiences to entertainment on and off casino floors," said Korbi Carrison, G2E event director.

In his keynote address, Stratten will present strategies and insights from a business leadership perspective and drawing from his experience as a longtime patron of the gaming industry. Stratten is co-host of UnPodcast and author of five best-selling books, including UnMarketing: Everything Has Changed and Nothing is Different. He ran one of the most successful viral video agencies in the world and now assists companies like Walmart, Pepsi and IBM in navigating the landscape of business disruption.

In addition to his keynote address on Tuesday, Oct. 15 at 9 a.m., Stratten will offer a second session titled, UnMarketing: A Follow Up Q&A on Tuesday, Oct. 15, from 3 p.m. – 3:45 p.m. 

Notable disruption-themed sessions in G2E’s education offerings include:

Artificial Intelligence on the Slot Floor: Optimizing Slot Mix and Product Placement to Maximize Win

• Dr. Stasi Baran, COO, nQube Data Science
• Jason Fiege, CEO, nQube Data Science
• Pat Owens, EGD/Slot Manager, Elwha River Casino

Pechanga Case Study: A Disruptive Technology

• Stuart Kerr, Chief Data Scientist, Pechanga Resort Casino
• Angie Litchy, Chief Innovation Officer, Mille Lacs Corporate Ventures (MLCV)

Applications for Virtual Reality in Gaming (Innovation Lab)

• Christopher Crescitelli, Founder/CEO, Dreamland/VR Arcade

Mobile First Player & Guest Experience: Transforming the Operations of a Casino Resort

• Craig Duncan, Chief Revenue Officer, Venuetize
• Brian Uran, Vice President of Loyalty Marketing, Live! Casino Hotel
• Tony Williams, Co-Founder & Inventor, JACK Entertainment IP- GT Connect
• Michael Paulos, COO, Engaged Nation (Moderator)

View the full G2E Education schedule here.