"At Odds TV," a video series produced by Unibet, is being inserted in News Corp’s articles. Although the videos are not considered advertisements, anti-gambling campaigners in Australia have labeled them as 'dangerous.'
The Alliance for Gambling Reform spokesman, Tim Costello, condemned the practice, saying the videos were clearly advertisements for gambling but were "not really being differentiated from editorial news."
"We are already seeing gambling normalized in our communities via sports betting odds being included in articles and television reports to the point children are being heard discussing their team and the odds of them winning on the weekend," Costello told Guardian Australia. "That’s appalling."
"We must not forget that gambling harm leads to the loss of much more than money. In extreme cases, poker machines cause the loss of lives due to suicide. Then there is the loss of homes, families, relationships, jobs, and much more due to gambling harm," he concluded.